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Format: Häftad (Paperback / softback)
Språk: Engelska
Antal sidor: 240
Utgivningsdatum: 1998-08-01
Förlag: John Wiley and Sons Ltd
Dimensioner: 230 x 160 x 20 mm
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ISBN: 9781841120638

Crossing the Chasm

Name: Crossing the Chasm
Price: 216.00 SEK
Availability: InStock
Author: Geoffrey A Moore
ISBN: 9781841120638

Marketing and Selling Technology Products to Mainstream Customers

av Geoffrey A Moore

Häftad, Engelska, 1998-08-01

216

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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

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Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.