Crossing the Chasm (häftad)
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Format
Häftad (Paperback / softback)
Språk
Engelska
Antal sidor
222
Utgivningsdatum
1998-08-01
Upplaga
r.e.
Förlag
Capstone Publishing Ltd
Medarbetare
McKenna, Regis (foreword)
Illustratör/Fotograf
illustrations
Illustrationer
Ill.
Dimensioner
230 x 160 x 20 mm
Vikt
400 g
ISBN
9781841120638

Crossing the Chasm

Marketing and Selling Technology Products to Mainstream Customers

av Geoffrey A Moore
Häftad,  Engelska, 1998-08-01
225
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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web.

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"Crossing the Chasm sollte die Bibel sein fA1/4r High-Tech Unternehmen auf der Suche nach LAsungsmAglichkeiten fA1/4r ihre Marketing- und Vertriebsprobleme." Robert K. Weller, Senior Vice President, North American Business Group

Övrig information

Geoffrey A. Moore is chairman and founder of the Chasm Group, where he still actively consults. He serves as a venture partner at Mohr Davidow Ventures and is the author of several bestselling books on high-tech markets: Crossing the Chasm, Inside the Tornado and The Gorilla Game. Moore was recently named by Upside magazine as one of the Elite 100 leading the digital revolution.

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