Crisis Averted

Name: Crisis Averted
Price: 359.00 SEK
Availability: InStock
Author: Evan Nierman
ISBN: 9781642252576

PR Strategies to Protect Your Reputation and the Bottom Line

av Evan Nierman

Inbunden, Engelska, 2021-09-09

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When Facing a Crisis HOW SHOULD YOU RESPOND? If you want to protect the things that matter most in your life, then Crisis Averted was written for YOU. * Can you spot the inevitable threat that could bankrupt your business? * Have you adopted the two core practices that will make your social media bulletproof? * Are you willing to act today to guarantee success tomorrow? The answers to these key questions could mean the difference between surviving or thriving. Crisis Averted explores the unpredictable world of crisis management and the decisions that make or break a company's future. A no-nonsense playbook offering practical guidance, applying its principles and strategies will empower you to approach potential challenges with confidence and competence. The lessons are universal and cut across every industry, meaning all organizations can use Crisis Averted to safeguard their single most important asset: their reputation.

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264

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EVAN NIERMAN is a top crisis PR expert whose work involves many of the biggest issues on the world stage. During the past two decades he has provided crisis management and strategic communications counsel to leading companies, high-profile business leaders, private individuals, government officials, and presidential candidates. As the founder and CEO of respected global crisis communications firm Red Banyan, Evan travels extensively but can often be found in Washington, DC, or at home in Florida.