Account-Based Marketing (häftad)
Fler böcker inom
Format
E-bok
Filformat
EPUB med LCP-kryptering (0.0 MB)
Om LCP-kryptering
Nedladdning
Kan laddas ned under 24 månader, dock max 6 gånger.
Språk
Engelska
Antal sidor
312
Utgivningsdatum
2025-03-03
Förlag
Kogan Page
ISBN
9781398619142

Account-Based Marketing E-bok

The Definitive Handbook for B2B Marketers

av Bev Burgess, Philip Kotler
E-bok (LCP),  Engelska, 2025-03-03
493
Ladda ned
Spara som favorit
Läs i Bokus Reader för iOS och Android
Finns även som
Whether you're a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account-based marketer who wants to keep up to date with the latest advances in the field, this book is the perfect guide to using ABM effectively in your business.From explaining how to design the right ABM strategy, to exploring the five types of ABM and how to decide which type to use with which customers, this guide will help you build your company's ABM capability through the right structure, processes and organization to deliver the best results. Written by the leading practitioner in ABM, Bev Burgess, this book will also help you prepare for the future of ABM as the world of marketing evolves with the introduction of generative AI, helping you to stay at the forefront of your professional practice.With real-world examples and perspectives from companies such as Accenture, NTT, Salesforce and Vodafone, this guide is a key resource for Account-Based Marketers everywhere, providing an up-to-date view of best practices in ABM globally and a look at how these practices are evolving.

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av författarna

Bev Burgess, Philip Kotler

Du kanske gillar