Candidate-Centered Campaigns (häftad)
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Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
204
Utgivningsdatum
2014-07-10
Förlag
Palgrave Macmillan
Dimensioner
216 x 140 x 18 mm
Vikt
386 g
ISBN
9781137398604

Candidate-Centered Campaigns

Political Messages, Winning Personalities, and Personal Appeals

av B Arbour
Inbunden,  Engelska, 2014-07-10
559
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The book discussed how contemporary political campaigns are increasingly sensitive to candidate-centered appeals, analyzing the strengths and weaknesses of their own candidate to determine how their personalities, backgrounds, and likability and background fit into a campaign narrative, theme, and issue agenda.

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Övrig information

Brian Arbour is an Assistant Professor of Political Science at John Jay College at the City University of New York, USA. He also serves as a member of the Decision Team for Fox News Channel and has published articles on The Monkey Cage (http://www.washingtonpost.com/blogs/monkey-cage/wp/2014/08/28/why-do-political-campaigns-tell-us-what-their-candidates-have-done-instead-of-what-they-are-going-to-do/)

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