Global Strategic Management, International Edition (häftad)
Fler böcker inom
Format
Häftad (Paperback)
Språk
Engelska
Antal sidor
560
Utgivningsdatum
2013-01-29
Upplaga
3
Förlag
South-Western College Pub
Dimensioner
204 x 233 x 20 mm
Vikt
1070 g
Antal komponenter
1
ISBN
9781133953265

Global Strategic Management, International Edition

Häftad,  Engelska, 2013-01-29

Slutsåld

Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGIC MANAGEMENT, 3E, International Edition doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGIC MANAGEMENT, 3E, International Edition, helps you prepare for your exams and for your career.

Kundrecensioner

Har du läst boken? Sätt ditt betyg »

Fler böcker av Mike Peng

Recensioner i media

Part 1: FOUNDATION OF GLOBAL STRATEGY. 1. Strategizing Around the Globe. 2. Managing Industry Competition. 3. Leveraging Resources and Capabilities. 4. Emphasizing Institutions, Cultures, and Ethics. Part 2: BUSINESS-LEVEL STRATEGIES. 5. Growing and Internationalizing the Entrepreneurial Firm. 6. Entering Foreign Markets. 7. Making Strategic Alliances and Networks Work. 8. Managing Global Competitive Dynamics. Part 3: CORPORATE-LEVEL STRATEGIES. 9. Diversifying, Acquiring, and Restructuring. 10. Strategizing, Structuring, and Learning Around the World. 11. Governing the Corporation Around the World. 12. Strategizing With Corporate Social Responsibility. Integrative Cases.

Övrig information

Mike Peng is the Jindal Chair of Global Business Strategy at the Jindal School of Business, University of Texas at Dallas (UTD). At UTD, he founded the Center for Global Business, where he serves as the executive director. Professor Peng was also recently named a fellow with the Academy of International Business. He holds a bachelor's degree from Winona State University, Minnesota, and a Ph.D. from the University of Washington, Seattle. Prior to joining UTD, Professor Peng was on the faculty at the Ohio State University, Chinese University of Hong Kong, and University of Hawaii, where he taught students at all levels and often served as a faculty trainer and consultant. In addition, he has held visiting or courtesy professorial appointments in Australia, Britain, China, Hong Kong, Vietnam, and the United States. This award-winning professor is widely regarded as one of the most prolific and influential scholars in global business and has garnered many research grants for his work. The United Nations and the World Bank have cited his work in major publications. Truly global in scope, his research focuses on firms' strategies in regions such as Asia, Central and Eastern Europe, and North America. He has published about 50 articles in leading academic journals and authored three books. Active in other leadership positions in his field, Professor Peng has served on the editorial boards of the ACADEMY OF MANAGEMENT JOURNAL, ACADEMY OF MANAGEMENT REVIEW, JOURNAL OF INTERNATIONAL BUSINESS STUDIES, JOURNAL OF WORLD BUSINESS, and STRATEGIC MANAGEMENT JOURNAL. He is the editor-in-chief of the ASIA PACIFIC JOURNAL OF MANAGEMENT.

Innehållsförteckning

Part 1: FOUNDATION OF GLOBAL STRATEGY.
1. Strategizing Around the Globe.
2. Managing Industry Competition.
3. Leveraging Resources and Capabilities.
4. Emphasizing Institutions, Cultures, and Ethics.
Part 2: BUSINESS-LEVEL STRATEGIES.
5. Growing and Internationalizing the Entrepreneurial Firm.
6. Entering Foreign Markets.
7. Making Strategic Alliances and Networks Work.
8. Managing Global Competitive Dynamics.
Part 3: CORPORATE-LEVEL STRATEGIES.
9. Diversifying, Acquiring, and Restructuring.
10. Strategizing, Structuring, and Learning Around the World.
11. Governing the Corporation Around the World.
12. Strategizing With Corporate Social Responsibility.
Integrative Cases.