Commodity Activism (häftad)
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Format
Häftad (Trade paperback)
Språk
Engelska
Serie
Critical Cultural Communication (del 21)
Antal sidor
314
Utgivningsdatum
2012-02-01
Förlag
New York University Press
Dimensioner
226 x 150 x 15 mm
Vikt
454 g
ISBN
9780814764015

Commodity Activism

Cultural Resistance in Neoliberal Times

av Roopali Mukherjee, Sarah Banet-Weiser
(1 röst)
Häftad,  Engelska, 2012-02-01
427
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Buying (RED) products-from Gap T-shirts to Apple-to fight AIDS. Drinking a "Caring Cup" of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of "commodity activism." Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove "Real Beauty" campaign, sex positive retail activism, ABC's Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.

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De som köpt den här boken har ofta också köpt Moral Ambition av Rutger Bregman (häftad).

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Roopali Mukherjee, Sarah Banet-Weiser

Övrig information

Roopali Mukherjee (Editor) Roopali Mukherjee is Associate Professor of Media Studies at the City University of New York, Queens College, and the author of The Racial Order of Things: Cultural Imaginaries of the Post-Soul Era. Sarah Banet-Weiser (Editor) Sarah Banet-Weiser is Professor and Head of the Department of Media and Communications at the London School of Economics. She is the author of four books, including Authentic?: The Politics of Ambivalence in a Brand Culture (2012), which won the International Communication Association's Outstanding Book Award, The Most Beautiful Girl in the World: Beauty Pageants and National Identity (1999), Kids Rule! Nickelodeon and Consumer Citizenship (2007), and Empowered: Popular Feminism and Popular Misogyny (2018). She is the co-editor of Cable Visions: Television Beyond Broadcasting (2007) and Commodity Activism: Cultural Resistance in Neoliberal Times (2012), both available from NYU Press.

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