Marketing Health (häftad)
Format
Inbunden (Hardback)
Språk
Engelska
Antal sidor
360
Utgivningsdatum
2007-07-01
Upplaga
illustrated ed
Förlag
OUP Oxford
Illustrationer
12 halftones
Dimensioner
222 x 145 x 25 mm
Vikt
560 g
Antal komponenter
1
Komponenter
44:B&W 5.5 x 8.5 in or 216 x 140 mm (Demy 8vo) Case Laminate on Creme w/Gloss Lam
ISBN
9780199260300

Marketing Health

Smoking and the Discourse of Public Health in Britain, 1945-2000

Inbunden,  Engelska, 2007-07-01
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Finns även som
Should politicians tell the public how to behave? Is it best for public health people to work with, or against, industrial interests? These are debates which still echo today. This book examines the way in which public health policy has changed and developed since the Second World War. It explains how public health began to focus on 'lifestyle' diseases, and looks at the debates which took place along the way, using smoking as a model.

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Fler böcker av Virginia Berridge

Recensioner i media

Mark W Bufton, History A consummate and finessed study of the many issues and wrangles around the politics of smoking in Britain in the second half of the twentieth century... a thoughtful and well-researched book.

International Journal of Epidemiology This is an important book not only for anyone specifically interested in tobacco control, but also for anyone interested in the evolution of public health in Britain and further afield.

Matthew Hilton, Twentieth Century British History ...this will remain a definitive history of public health expertise for many years to come.

Pamela Pennock Social History of Medicine ...valuable for the considerable knowledge it imparts about scientists, their research, and their relationship to policy making, and the changing ideology of public health in Britian.

Wayne Hall, Addiction Marketing Health is a must read for anyone with an interest in the evolution of tobacco policy, and public health policies more generally, in the United Kingdom over the last decade.

Innehållsförteckning

Introduction: Marketing health. Smoking and the discourse 1-34 of public health, 1945-2000; Public health in the 1950s; the watershed of smoking and lung cancer; Medicine and the media: marketing public health in the 1960s; Systematic gradualism: harm reduction public health and the industry 1950s-1971; Technical public health: the 1971 cross government enquiry and the rise of economics; Expert committees and regulation in the 1970s; The rise of health activism in the 1970s: the health pressure group; The new public health package; Environment and infectious disease in the 1980s: from passive smoking to AIDS; Medicating the underclass? Pharmaceutical public health and the discovery of addiction; Conclusion